ONENINEFIVE AND PXP

WEBINAR - On Demand

Persuasion by Personality: Discover how to make your content speak personally to each target customer with 5 times the punch.

Get access to the "Persuasion by Personality" webinar

Originally broadcast in June 2023. Complete the form below to watch now.

We live in the relevance economy. Quite simply, brands that customers feel are more relevant, win.

But how do we stand out and gain more relevance without spending and wasting more money?

The answer is simpler than you think.

Independent research from leading business schools, Cambridge, Stanford and Columbia shows unquestionably that when you tailor content to a customer’s personality it massively increases engagement.

To help you learn how to embrace the power of personality-tailored content in your marketing we have assembled a team of experts across marketing, demand generation and psychology.

Key topics:

- How to turn average campaigns into great ones by speaking directly to customer’s individual personalities
- How to integrate persuasion by personality simply and easily into your own marketing
- How other business are outperforming their competitors through persuasion by personality

Hosted by

Co-Host: Liam Jacklin

Chief Operating Officer

oneninefive

Liam leads a team of specialists to provide consultancy and services to organisations looking to drive deeper engagement with target accounts, key audiences or must-win commercial opportunities.

Co-Host: Jonathon Bates

Co-Founder

PxP

Jonathon works with some of the country's most exciting Scale Ups and international Enterprises to ensure they are focusing on the right marketing and sales strategies to drive tangible growth.

Guest: Dr Paul Marsden

Consumer Psychologist

Paul uses psychological techniques to uncover unspoken needs and hidden motivations to reveal the truth about what consumers want. His primary area of expertise is the impact of connected technology on how we think, feel and behave.

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