Uncover new prospect opportunities and start

the sales conversation.

We help clients in the B2B space build better, results-driven programs that help accelerate their pipelines. Read on to find out how we do this.

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216 accounts engaged.
Over 1,000 engagements tracked against stakeholders.
212 leads opted-in with 50 marketing qualified leads requiring an immediate follow up from sales after only 12 weeks.
This account-centric, localized approach was subsequently expanded into programs targeting accounts in the USA, Australia, Japan, New Zealand, India, Singapore, Malaysia and the Philippines.

Key aspects of the program

- Demand generation campaigns historically run from US HQ, but the EMEA team wanted a more localized, account-centric program.
- This program was delivered with both scale and granularity in mind with the ability to monitor stakeholder behavior throughout.
- A three-phase, account-centric demand generation program, delivered in local language, at stakeholder level, with clearly defined follow-up actions for every individual lead generated, was designed.
- 4,500 contacts were allocated a ‘persona’ and customized content was created for each persona to accelerate engagement.

Over 750 of the target brokers accounts engaged and visited the Change website in only 5 months.
13,709 unique web visits.
Over 61.99% completion rate on videos (compared to industry average of 13.27%).
Increased web traffic by 213% (81,000 to 256,000 users YoY).
Reduced bounce rate from over 20% to <10%
The activity targeting selected audiences achieved 4x the industry benchmark across paid media channels.

Key aspects of the program

This innovative, integrated, multichannel campaign was designed to take audiences from initial awareness, through consideration and trial.
Tactics included online video, paid and organic social, display and programmatic, interactive ads, website experience/landing page and email nurture.
Multivariant testing throughout and an innovative, industry-leading measurement dashboard enabled us to focus on communicating our brand message and proposition.
The campaign was relatable, hitting broker insights right in the nose, and also stood out from conventional financial services marketing with its energy and humor.

“This channel marketing program is considered the gold standard of marketing within our sales teams.” WWT ABM Team

After only 8 weeks this campaign:

Generated over $13 million in pipeline acceleration for WWT and Pure Storage’s combined proposition into the financial services industry.
Achieved over 50% of target account engagement with content created.

Key aspects of the program

Program looked to expand channel marketing opportunities to accelerate growth within 26 white space financial services accounts.
Pure and WWT needed help identifying pursuit target accounts and developing verticalized, joint messaging and positioning that stood as a strong base for subsequent killer, joint content.
Content produced included: sales battlecard, rallying cry, joint educational blog, ebook, case studies and an Interactive partnership brochure.
This content tapped into intent data and account insight and communicated joint messaging that spoke to the pain points and trends financial services were working towards.